autopoiema
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Systems for work that should run better · built in Prague

2 working systems, not mock-ups

You create.
We automate what repeats.

Websites, assistants and quiet systems around what you make—connected from the first enquiry to delivery and what happens next.

Start with a conversation See what we build ↓

The workshop

Four things we can build for you.

Four clear ways to enter the workshop. The right project may use one of them or connect several.

One workshop

We build the missing parts and connect the ones you already have. The tools change. The goal does not: less repeated work and fewer opportunities lost between one system and the next.

01 · Processes

We automate your repetitive work.

Bookings, forms, payments and follow-ups move by themselves instead of waiting for you to copy, paste or remember.

  • Bookings and reminders People book into your calendar and receive the right reminder automatically.
  • Forms and handoffs Information arrives where it belongs without being entered twice.
  • Payments and follow-ups Your own payment account stays connected to whatever should happen next.

02 · Instagram

We help you run Instagram.

Replies go out, content gets prepared and interested people have a clear next step—without turning your account into a generic robot.

  • Automatic replies A keyword comment can trigger both a public reply and a private message.
  • Content preparation One source can become clips, subtitles, posts and emails—with your approval.
  • Lead capture People can move from Instagram to a contact list you actually own.

03 · Website or app

We build your website or app.

Your idea becomes something people can open, understand, use and buy—not another mock-up waiting for somebody else to finish it.

  • Websites and apps Designed, built and connected to the rest of your business.
  • Courses and digital products Your material becomes something people can buy, use and complete.
  • Landing pages and downloads A clear place for visitors to understand the offer and take the next step.

04 · AI assistant

We build an AI assistant that knows your business.

It learns from your documents, prices and rules, then helps answer real questions without inventing facts or pretending to be you.

  • On your website Visitors get answers from your own information while interest is still warm.
  • In your inbox It drafts replies in your voice; you approve high-stakes answers before they go out.
  • Your knowledge and rules Documents, FAQs, prices, allowed links and clear limits on what it may say.

Once it is running · at the frequency you choose

We check what worked and decide what changes next.

At the frequency you request, the report brings back the signal: what ran, where people stopped, what they asked and which paths led to sales.

The Portfolio Room

Interactive project path: conversation, map, quote, build and measure.

Tap a step

See how the quote takes shape.

Each button explains what happens before anything is priced or built.

How pricing starts

First, we draw the whole thing together. Then we price it.

There is no useful price for “automation” in the abstract. In the free first conversation, we map what happens today, what should happen instead and which tools need to talk to each other.

You leave with a recommended path. If you want us to build it, the quote covers that path—not a package padded with things you do not need.

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The studio

poiema — the thing that is made · auto — by itself. Work that keeps itself going.

A small independent studio, led by a builder.

Luis Reyes Aldaco · Prague

I design, code, connect and operate the systems. My wife collaborates on copy and communication, so the “we” is real—but there is no account manager or chain of handoffs between you and the work.

I am also a certified ontological and life coach. That training shapes how a project begins: by listening closely to how the work actually happens before deciding what should be automated.

Lines we don’t cross

The constraints are part of what you’re buying.

Your money goes straight to you

We connect your own Stripe and never stand between you and your money. If you walk away tomorrow, your payments still belong to you.

No AI makes a high-stakes decision

Health, money, rights or reputation keep a human in the loop. Bad post-partum advice isn’t merely a bug in a program — it’s someone’s licence.

Messages aren’t stored

What people tell you about their bodies isn’t sitting anywhere. That wasn’t an accident, it was a decision.

The first conversation

Tell me how it works today. We’ll draw what it should become.

The conversation is free. We map the steps, the tools and where the work gets stuck. You leave with a recommended path; a quote comes only if you want me to build it.

Step 1 of 3

Where is the repeated work?

Step 2 of 3

What does it run through today?

Step 3 of 3

What should be different?

autopoiema

dreams that run themselves

The workshop

The studio

The rules